Bobite.ro – Our story begins with Asha

It all started with Asha, our gentle and lively Labrador, who today is healthy and happy thanks to Bobite Superfood. After years of food allergies, itching, repeated tests and much frustration, we discovered that the only protein she could tolerate was salmon. It was the first food she digested without issues. That was also the moment we realised there must be many other pet parents facing the same challenges — and who need a sincere solution, just like we did.

That’s how Bobite.ro was born, our store dedicated to dogs and cats in Romania. Our mission is to bring together natural, nutritious and tasty food, along with useful accessories and carefully selected care products.

Why Bobite Superfood kibble is different

Bobite Superfood is our own super-premium brand of pet food, carefully formulated and produced in the UK, using natural ingredients, fresh meat, and functional superfoods.

Ingredients that make the difference

• 65% animal-derived ingredients
• Including 35% fresh meat gently cooked at 82°C, for easier digestion
• Grain-free, with no unnecessary additives, colourants, or preservatives
• Each exceptional recipe includes a unique blend of 5 functional superfoods to complement the highest quality proteins. Each combination has been carefully selected by our nutritionists to provide specific benefits – from vitamin C-rich sources such as orange and pomegranate, to iron-rich superfoods like dill, green beans, and asparagus.

Examples of superfoods used in our recipes: orange, pomegranate, parsley, papaya, nettle, courgette, pumpkin, parsnip, beetroot, mint, mulberries, broccoli, fennel, carrot, green beans, cauliflower, tomato, basil, blackberries, turmeric, flaxseed, apple, dill, spinach.

Freshtrusion® Technology

Freshtrusion® means more than just tasty food — it means a healthy, easily digestible meal for your pet.

Thanks to this gentle cooking process:

• The food is easy to digest, even for sensitive stomachs
• Valuable nutrients from meat and vegetables are preserved, for better absorption
• The taste remains natural and intense, and pets accept it with pleasure
• Proteins remain high-quality, supporting a healthy coat and a strong immune system

About the factory where Bobite Superfood recipes are created

Bobite Superfood is produced in the UK, in a state-of-the-art factory recognised across Europe for its high standards of quality and innovation.

Each recipe is gently cooked at low temperatures, through a process called Freshtrusion® – an advanced technology that preserves essential nutrients, natural taste, and superior digestibility.

The ingredients are carefully selected, rigorously tested in laboratories and gently processed: fresh meat is delivered chilled directly from trusted farms and cooked immediately to retain its nutritional value.

The food is coated with freshly pressed oils, extracted on site, and then packaged under controlled conditions, so that every serving reaches your companion exactly as intended — clean, safe, and delicious.

Why choose Bobite.ro?

Because for us it’s not just about products, it’s about people, pets, and trust. We’ve been through the same challenges as you. That’s why we learn, test, choose carefully, and never promise anything we wouldn’t give our own dog or cat.

• Fast and transparent delivery
• Honest, clean recipes
• Clear and simple information
• No exaggerations. Just what really matters.

Bobite Superfood is more than just food. It’s a promise.

A promise of care, quality, and respect for your pet.

We invite you to discover it and let us know what your furry friend thinks after their first Bobite meal. :)